British TVR Could Return as Electric Vehicle Brand

British TVR Could Return as Electric Vehicle Brand image

Charge Holdings has acquired troubled British sports car manufacturer TVR, announcing plans for a comeback that could include an all-electric model alongside traditional V8-powered vehicles.

The acquisition represents the latest chapter for TVR, which has struggled since the original Blackpool-based company collapsed in 2006. Charge Holdings is the parent company of Charge Cars – the firm behind the electric ’67, a Ford-licensed recreation of the 1960s Mustang.

Paul Abercrombie, CEO of Charge Holdings, said the strategic merger would “unite heritage with innovation, creating a new leader in the low-volume luxury automotive sector.”

The company outlined a multi-phase restructuring plan for TVR. Initial focus will center on combustion engines, starting with production of the V8-powered Griffith – first previewed in 2017 but never manufactured.

Following that launch, TVR plans to expand into electrified platforms.

The electric direction could draw from Charge Cars’ existing technology. The ’67 produces 536 horsepower and 1,121 lb-ft of torque through a quad-motor setup, delivering 0-62 mph acceleration in 3.9 seconds.

Complex Ownership History

TVR’s recent history involves multiple ownership changes and failed revival attempts. The brand changed hands several times after 2006, with various groups trying to restart operations.

Plans for a new manufacturing facility in Wales collapsed. The company also lost access to the Gordon Murray-designed iStream platform originally intended to underpin the new Griffith models.

Charge Cars itself went through bankruptcy in 2024 before being resurrected under Charge Holdings.

The acquisition aims to create what Charge Holdings describes as a “multi-brand, low-volume integrated automotive group.” The company said it’s working to unite “iconic performance brands and world-class manufacturing expertise under a singular vision of redefining modern motoring luxury.”

More details about the restructuring timeline and specific model plans will be announced next year, according to the company.

TVR built its reputation on old-school V8 engines and minimal modern safety systems. The brand’s potential embrace of electric power represents a significant shift from its traditional approach.

Nash Peterson avatar
Nash Peterson