Dacora Motors announced plans to launch its first ultra-luxury electric vehicle, targeting the high-end EV market with a $500,000 price point when production begins in 2026.
The New York-based startup revealed initial images and specifications for its 1930s-inspired electric grand tourer. The company says it’ll design and build the vehicle entirely in the United States.
The startup promises over 800 horsepower and a 400-mile driving range.
Design and Market Positioning
The Dacora will compete directly with the Rolls-Royce Spectre in the ultra-luxury EV segment. Unlike the Spectre’s two-door configuration, Dacora’s offering features four doors with flexible seating for three to seven passengers.
Dacora developed the exterior design in partnership with Pininfarina. The styling draws from 1930s streamliner vehicles – characterized by elongated hoods, flowing fender lines, and fastback profiles.
Company officials emphasize the hand-built nature of their vehicle. They’re positioning it as a blend of heritage craftsmanship with modern electric powertrains.
Interior Features and Customization
The startup’s most ambitious feature involves swappable seasonal interiors. Owners can reconfigure their vehicles twice yearly with different materials and color schemes – wool appointments for winter months, linen options for summer.
The cabin excludes all plastic materials. Dacora uses hardwoods, leather, and natural wool throughout the interior.
The company took an unusual approach to controls. Rather than incorporating touchscreens like most EVs, the Dacora relies on physical switches and buttons. The navigation system hides behind semi-transparent dashboard wood, illuminating only when activated.
Passengers enjoy up to 45 inches of legroom in the modular seating configuration.
Technical Specifications
Dacora hasn’t released detailed powertrain information. The promised 800 horsepower output and 400-mile range suggests a multi-motor setup with a battery capacity exceeding 100kWh.
The company says it’s the first ultra-luxury vehicle manufactured domestically in nearly 100 years. Dacora plans to source components from American suppliers as part of what executives call “intentional domestic manufacturing.”
Ownership Experience
Buyers receive access to the Hudson Valley Garage – an exclusive facility opening alongside vehicle production in 2026. The campus includes manufacturing operations, a design studio for vehicle customization, guest accommodations, and a private driving circuit.
“At Dacora, we believe true luxury is about connection – between driver and machine, tradition and technology, form and function,” said co-founder Kristie D’Ambrosio-Correll.
“We set out to build a car that doesn’t compromise between beauty, power, and personalization. We’re inspired by timeless design and driven by a belief that the future of luxury is deeply personal, deeply connected, and unmistakably human.”
The startup enters a competitive ultra-luxury EV market that’s attracting both established automakers and new entrants targeting high-net-worth customers seeking exclusive electric vehicles.
