Ford cut prices on its all-electric Capri and Explorer models by up to £5,070 as the automaker pushes to convert drivers from gas engines to electric power.
The company dropped Explorer SUV pricing between £4,035 and £4,800 across different powertrains and trim levels. The entry-level Style model with rear motor and 58kWh battery now starts at £35,185.
Premium Models Drop Below £50K
Ford’s flagship Explorer Premium with 77kWh battery and all-wheel drive now costs under £50,000.
That model previously started just below £54,000 before the discount.
The Capri EV crossover saw reductions ranging from £4,080 to £5,070. Its base Style trim with the same 58kWh battery as the Explorer now begins at £36,985.
Both models include Ford’s updated Sync infotainment system, enhanced cruise control, reversing assistant, driver monitoring, and a three-pin outlet supporting devices up to 2.3kW.
Competition from China Drives Changes
Ford made these price cuts to stay competitive in the UK’s crowded EV market. Rivals including Stellantis brands and Tesla have also reduced prices facing cheaper Chinese competition.
Chinese EV growth in the UK reached new heights in March when the Jaecoo 7 topped UK car sales with over 10,000 registrations in a single month.
The brand was virtually unknown in Britain two years ago.
In May last year, Shenzhen-based BYD outsold Tesla in Europe for the first time – 7,231 EVs to 7,165 – breaking the American company’s market dominance.
Ford Plans Electric Revival
After discontinuing the Fiesta in 2023, Ford promised to bring back its bestseller as an EV by 2028. The electric Fiesta will use Renault’s AmpR platform that underpins several electric models, including the award-winning Renault 5.
Ford’s Focus nameplate will also return on the same platform.
