Ford CEO Jim Farley announced the company will host a landmark event on Monday 11 August in Kentucky to reveal what he’s calling a “Model T moment” for the automaker.
The event will showcase Ford’s brand-new EV platform and a vehicle designed to deliver next-generation technology, efficiency, and affordability.
“This is a Model T moment for us at Ford. A chance to bring a new family of vehicles to the world that offer incredible technology, efficiency, space, and features.”
The announcement comes as Ford’s EV division faces losses approaching £1 billion. But the company’s betting big on this new direction.
Secret Team Behind the Breakthrough
A dedicated “skunkworks” team led by Alan Clarke, a former Tesla engineer, developed the new platform. The elite unit worked independently while Ford’s main EV operations struggled with mounting losses.
Ford confirmed the new cost-effective EV architecture will debut in a pickup truck model launching in 2027. More models will follow in subsequent years.
The platform supports a wide array of electric vehicles with improved margins and faster production cycles.
Industry Pressures Mount
The reveal comes as EV manufacturers navigate shifting market dynamics and slowing sales.
Tesla recently reported its steepest revenue decline in years. The company’s now offering incentives and cut-price models to boost demand.
President Donald Trump’s tariffs have shaken global supply chains – Ford estimates these could cost the company £1.6 billion in annual profits.
Farley identified Chinese automakers, including Geely and BYD, as the most significant competitive threats. He cited their rapid growth, innovation, and cost efficiencies.
“The only way to really compete effectively with the Chinese over the globe on EVs is to radically reengineer and transform our engineering, supply chain and manufacturing process. That will come to life soon.”
UK Government Backing
Ford UK recently received a £1 billion government-backed loan through UK Export Finance to support global electrification and export goals.
Chancellor Rachel Reeves called the loan a “major boost for Britain’s auto sector.”
“Ford has been the pride of Essex since 1911. This loan guarantee will help open new export markets and secure jobs for the long term.”
Recent investments include:
- £380 million transformation of Ford’s Halewood plant near Liverpool into an advanced EV motor manufacturing facility
- £70 million upgrade to the company’s Basildon R&D centre
The August event will determine whether Ford’s bold bet on revolutionary EV technology can challenge Chinese dominance and revive the company’s electric ambitions.
