Kia aims for more than two-thirds of its European sales to be all-electric by 2030, according to CEO Ho Sung Song during the company’s annual investor day.
The South Korean automaker’s Plan S strategy targets global sales of 4.19 million vehicles and a 4.5% market share by the end of the decade. Kia expects to capture 4.3% of the global EV market with 1.26 million electric vehicle sales.
Kia will offer 15 EV models worldwide by 2030.
While the brand targets 30% pure electric sales globally, its European goals are more aggressive – 68% fully electric and 86% “electrified” (including hybrids).
To achieve this, Kia will expand from three to six passenger EVs and add three commercial electric vehicles. The current EV3, EV6 and EV9 lineup will grow with the addition of the EV4 and EV5 later this year. Song confirmed the compact EV2 will enter production before 2030.
Kia is expanding EV manufacturing across key regions to support these new models. Korea will serve as the global hub for R&D and production, while factories in North America, Europe and India will also grow their capabilities.
European facilities will focus on compact SUVs and hatchbacks. North American production will handle mid-to-large SUVs, while Indian plants will produce lower-cost compact SUVs for local markets.
The company also plans major growth in electric commercial vehicles, targeting 250,000 electric van sales globally by 2030.
The PV5 van will launch later this year to compete with the Ford E-Transit Custom and VW ID Buzz. It will be available as a panel van, MPV passenger transport, and chassis cab with various conversion options including refrigerated trucks and camper vans.
Kia will follow with the larger PV7 in 2027 and the PV9 in 2029.
“Since launching the Kia Transformation strategy in 2021, Kia has continuously progressed to become a provider of sustainable mobility solutions that innovate space and enable customers to make better use of their time beyond conventional means of transportation,” said Ho Sung Song.
He added: “We will continue to develop the brand by implementing mid-to-long-term strategies to strengthen our internal stability and respond effectively to changes in the auto industry.”
