Lamborghini has scrapped its Lanzador project – the SUV coupé that was supposed to become the brand’s first all-electric vehicle.
The company announced the cancellation after determining customer demand wasn’t strong enough to justify the investment. CEO Stephan Winkelmann cited unfavorable market conditions and the success of plug-in hybrids as key factors in the decision.
The Lanzador was announced in summer 2023 as an “ultra GT” designed to showcase Lamborghini’s EV future.
In a recent interview with The Sunday Times, Winkelmann explained the reasoning behind killing the project. Market analysis and customer feedback showed buyers weren’t ready for a full-electric Lamborghini.
“The decision was made after over a year of continuous internal discussion, engaging with customers, dealers, market analysis and global data.”
Market Reality Hits Luxury EVs
The cancellation reflects broader challenges in the high-end EV market. Maserati cancelled its MC20 Folgore EV for 2025, while Rimac’s Maté Rimac said his company doesn’t plan another EV after the Nevera due to weak demand.
Winkelmann was blunt about the financial reality.
“Investing heavily in full-EV development when the market and customer base are not ready would be an expensive hobby, and financially irresponsible towards shareholders, customers, [and] to our employees and their families.”
Instead, Lamborghini’s betting on plug-in hybrids – and it’s working. The company sold 10,000 cars in 2025 for the second straight year. Its PHEV lineup includes the Revuelto, Temerario, and Urus.
Those models combine traditional V8 or V12 engines with electric motors. The formula appeals to Lamborghini’s client base who want some electrification without giving up combustion engines entirely.
Door Still Open for Future EV
Winkelmann didn’t completely rule out a Lamborghini EV down the road. The company’s likely watching how Ferrari’s all-electric Luce performs when it launches in May.
“Never say never, but only when the time is right. For the foreseeable future, only PHEVs. We will continue to develop electrification because we also need to be ready.”
He emphasized the need to stay financially flexible in a rapidly changing market.
“The times we are living in are fast-moving; if you don’t react fast, you risk going out of business or losing momentum. Therefore [we need] a solid financial base to reinvest in the future.”
The cancellation contrasts with plans from Lamborghini’s parent company. Audi announced it’s sticking with its electrification strategy and will introduce an all-electric TT replacement in 2027.
For now, Lamborghini’s focusing on what’s working – plug-in hybrids that give customers electric capability without abandoning the roaring engines the brand’s known for.
