Mazda ends production of MX-30 BEV crossover
Mazda has stopped making its only all-electric vehicle, the MX-30 crossover, the Japanese automaker confirmed this week.
The company has ended production of the MX-30 BEV and halted sales in the UK and European markets. The plug-in hybrid range extender version – the MX-30 R-EV – remains available.
Mazda’s first electric model struggled to attract UK buyers, selling just 1,322 units in 2024. Its limited 124-mile range and relatively high price point made it uncompetitive in the growing EV market.
A Mazda spokesperson told EV Powered: “Production for the MX-30 BEV has ended and it has been withdrawn from sale across Europe ahead of the introduction of the all-new, all-electric Mazda6e, expected to arrive in showrooms in the UK in the first half of 2026.
“This strategic move reflects Mazda’s dedication to innovation and responding to the dynamic needs of the market. The Mazda6e will feature state-of-the-art technology, improved performance, and a design that aligns with contemporary consumer preferences.”
The decision leaves Mazda without any fully electric models until the Mazda6e arrives. The new EV will reach left-hand-drive markets in late 2025, but UK customers must wait until 2026.
This gap creates potential challenges for Mazda regarding the UK’s Zero Emission Vehicle (ZEV) mandate, which requires 28% of a manufacturer’s sales to be zero-emissions by the end of 2025.
To address this, Mazda plans to use the vehicle emissions trading scheme to offset any shortfall.
“Mazda will meet the requirements of the ZEV/VETS legislation by 2030 and remain penalty free until that point through the various flexibilities of the scheme and the introduction of BEVs from 2026,” the spokesperson explained.
“While we may not have a BEV in the product line up during 2025, we continue to meet the needs of our customers while developing a robust plan for the introduction of multiple EV models from 2026 that will give our customers an easy transition into electrified driving.”
Mazda, like other Japanese manufacturers Toyota and Honda, has been cautious in adopting all-electric powertrains. The company continues exploring hybrid technology and renewable fuel options alongside its EV development.
“Mazda’s current, and future, product will continue to meet the needs and expectations of our customers. The DNA of Mazda product will continue to be the basis for all our future product,” the spokesperson added.
“We will continue to offer a powertrain mix of petrol, diesel, HEV, PHEV and BEV, recognising the current consumer attitudes and demands with fully electrified powertrains by 2030.”
