MG has reached a significant milestone after delivering its 100,000th electric vehicle in the UK market. The SAIC-owned brand’s achievement comes six years after launching its first UK-ready EV.
The automaker introduced the MG ZS in 2019 as its initial electric offering for British consumers.
Since then, MG’s expanded its all-electric lineup considerably. The award-winning MG4 became the brand’s flagship model and best-selling EV in 2023. Additional models include the MG5 EV, plus the MG IM5 and IM6 – positioned as direct competitors to Tesla’s Model 3 and Model Y.
The Cyberster joined MG’s portfolio in 2023 as the UK’s first all-electric two-seat convertible. The MG4 remains the brand’s volume seller, driving much of the company’s recent success.
Company Leadership Reflects on Growth
Guy Pigounakis, MG’s UK commercial director, emphasized the brand’s role in advancing electric mobility adoption.
We’re proud that MG has played a meaningful role in driving the growth of electric mobility in the UK and supporting the nation’s Net Zero ambitions.
He highlighted customer confidence as a key factor behind the milestone.
Reaching 100,000 EV sales is a major achievement for our brand and a reflection of the trust our customers place in us. We will continue to expand our line-up with even more choice, even more value, and advanced technology that makes electric driving accessible to all.
Future Product Strategy Takes Shape
MG showcased its future direction at the 2025 Goodwood Festival of Speed. The company unveiled the Cyberster Black and introduced the concept Cyber X SUV.
The Cyber X measures 4.3 metres in length – roughly equivalent to a Land Rover Defender 90. Industry sources suggest the all-electric crossover could reach market in late 2026 or early 2027, slotting below the MG5 EV in the brand’s hierarchy.
The vehicle’s design incorporates pop-up headlights into its angular, squared-off styling.
MG’s reportedly considering developing its ‘Cyber’ range as a premium sub-brand. This strategy would mirror approaches taken by Toyota with Lexus or Hyundai with Genesis – creating distinct upmarket identities while leveraging parent company resources.
The brand’s pipeline includes several additional models targeting different market segments. A facelifted MG4 is in development alongside a new A-segment city car.
The upcoming MG2 will compete directly with budget-focused EVs including the new Renault Twingo, Dacia Spring, Citroen e-C3, and BYD Dolphin Surf. The city car is scheduled for market launch next year, expanding MG’s reach into the entry-level electric vehicle segment.
These developments position MG for continued growth as the UK’s EV market matures and consumer demand shifts toward more affordable electric options.
