Nissan has slashed prices on its Ariya electric crossover by up to £7,500, bringing several versions of the flagship EV under the crucial £40,000 mark.
The price cuts come as the Ariya gains approval for the Electric Car Grant. The family crossover now starts at £33,500 for the entry-level Engage specification.
All two-wheel drive Ariya models qualify for the band 2 ECG, reducing their list price by £1,500. The e-4ORCE all-wheel-drive and Nismo performance variants don’t qualify for the grant.
Major Price Reductions Across the Range
The Ariya Engage with the 63kWh battery has dropped from £39,655 to £33,500 including the ECG. That’s a reduction of more than £6,000.
The larger 87kWh battery model now starts at £35,500 with the grant factored in – nearly £9,000 less than its previous list price.
Mid-spec Advance models have seen even bigger cuts. The 63kWh version dropped from £43,155 to £37,500 including the grant. The 87kWh Advance fell from £48,155 to £39,500.
The price changes mean the mid-level Advance grade now falls below the £40,000 Expensive Car Supplement threshold. This saves buyers £425 per year in tax over five years.
The Evolve grade remains above the £40,000 threshold but still qualifies for the grant. It now starts at £42,500 for the 63kWh version and £45,500 for the 87kWh model.
All-Wheel Drive Models Also Cut
While e-4ORCE all-wheel-drive versions don’t qualify for the grant, Nissan has reduced their list prices too.
The Advance 87kWH e-4ORCE dropped from £50,855 to £45,500. The top-spec Evolve 87kWh e-4ORCE falls from £54,850 to £50,500.
“Securing eligibility for the UK Government’s £1,500 Electric Vehicle Grant makes Ariya more accessible than ever,” said Fiona Mackay, Nissan GB’s marketing director. “It now offers greater value without compromising on the innovation, design, and performance our customers expect, and reflects our approach of removing barriers to EV ownership and empowering more drivers to make the switch to zero-emission driving.”
Mackay added that this represents just the beginning of Nissan’s EV push in the UK.
“Alongside Ariya and the newly launched Micra, we’re looking forward to the third-generation British-built Leaf later this year, followed by the electric Juke in 2026, also coming from our Sunderland plant,” she said.
The price cuts position the Ariya more competitively against rivals like the Tesla Model Y and Volkswagen ID.4 in the premium electric crossover segment.
