Peugeot will bring back its iconic GTi badge for a new generation of electric performance cars, with the E-208 GTi confirmed as the brand’s first electric hot hatch.
CEO Alain Favey announced the decision to create an E-208 GTi as part of Peugeot’s strategy to “reconnect with its past” and strengthen its reputation for driving performance.
The GTi name hasn’t appeared on a Peugeot since the 308 GTi was discontinued in 2021. The company briefly switched to PSE (Peugeot Sport Engineered) branding for its high-performance 508 hybrid.
Just two months into his role, Favey confirmed the brand is returning to its heritage.
“Today I’m in a position to confirm we will reintroduce GTi on an E-208 as soon as possible,” he told media. “It’s a signal that we want to reconnect with our past. GTi shows our performance orientation and our involvement in motorsport – performance is what Peugeot stands for.”
The current E-208 uses either 132bhp or 152bhp electric motors. However, it shares its eCMP2 platform with the Abarth 600e and Alfa Romeo Junior – both offering up to 276bhp in their most powerful configurations.
This raises the possibility of a nearly 300bhp E-208 GTi, though Peugeot might opt for the more modest 236bhp motor used in lower-spec versions of those Italian models.
The performance E-208 will likely feature upgraded suspension components and could incorporate the Torsen mechanical limited slip differential found in its Italian cousins.
Visual upgrades will almost certainly include a more aggressive body kit and GTi-themed interior touches.
The new model would position Peugeot to compete directly with the upcoming Alpine A290 and electric John Cooper Works Mini. Its development could also lead to performance versions of other Peugeot EVs and potentially influence a hot electric Vauxhall Corsa.
While no specific timeline was given, Favey’s comments suggest the E-208 GTi could arrive before the end of 2025.
