Range Rover has delayed its first all-electric model until 2026, pushing back the launch by roughly a year from its original timeline, according to the Guardian.
The luxury automaker’s parent company JLR contacted the 62,000 customers on the waiting list for the £170,000 Range Rover Electric to inform them of the postponement. The full-EV version was originally scheduled to reach showrooms by late 2025.
JLR’s website now invites customers to join a virtual queue to be “among the first to place a pre-order in 2026.”
The company cited additional vehicle testing and slow EV market demand as reasons for the delay, according to the report.
Broader Impact on JLR’s Electric Plans
The Range Rover Electric setback could affect other models across JLR’s portfolio.
An electric Range Rover Velar was set to follow the flagship model in early 2026. Industry rumors have also suggested new all-electric versions of the Land Rover Freelander and Defender for late 2026 and 2027.
The delay might also impact Jaguar’s ambitious relaunch plans. The production version of the Type 00 concept – a striking departure from Jaguar’s current lineup – is scheduled for late summer 2026.
Jaguar plans to follow with a luxury sedan and SUV within 18 months as it repositions itself to compete directly with Bentley and Rolls-Royce.
Company Response
JLR wouldn’t confirm the specific delay but emphasized its commitment to launching vehicles “at the right time.”
“By 2030 JLR will sell electric versions of all its luxury brands. Our plans and vehicle architectures are flexible so we can adapt to different market and client demands,” a spokesperson said.
“We are committed to the highest standards of design, capability and quality, and we will launch our new models at the right time for our clients, our business and individual markets.”
The company’s flexible approach reflects broader challenges facing premium EV manufacturers. Demand for electric vehicles has grown more slowly than many automakers anticipated, particularly in the luxury segment where Range Rover competes.
JLR’s delay comes as the company balances ambitious electrification goals with market realities and quality standards expected by luxury buyers.
