Rivian’s software expertise is drawing attention from multiple automakers, following its $5.8 billion joint venture with Volkswagen Group. The partnership, which began taking shape last June and was finalized in November, is now attracting interest from other manufacturers looking to modernize their vehicle systems.
“Many other OEMs are knocking on our door,” said Wassym Bensaid, Rivian’s chief software officer who also leads the joint venture, in an interview with Reuters. While declining to name specific companies, Bensaid highlighted the growing industry interest in Rivian’s technology.
The American EV maker’s appeal lies in its streamlined electrical architecture — a system that sets it apart from traditional automakers. Currently used in their R1S SUV and R1T pickup, the design requires fewer electronic control units and less wiring, helping manufacturers reduce weight, costs, and complexity.
Bensaid emphasized that Rivian’s immediate focus remains on launching their more affordable R2 electric SUV and implementing their technology across VW Group vehicles.
“Any other OEM who wants to make a leap from a technology standpoint, the joint venture today becomes one of the key partners with whom they can make that collaboration,” he explained.
Meanwhile, Rivian CEO RJ Scaringe revealed ambitious plans for advanced driver assistance systems in a separate Reuters interview. The company aims to introduce a hands-free driver assist system in 2025, followed by an “eyes-off” system in 2026.
These developments would put Rivian in direct competition with established hands-free systems like Ford’s BlueCruise and GM’s Super Cruise. Currently, Mercedes-Benz stands alone in offering limited eyes-off driving capability in the U.S. market.
