Tesla launched a cheaper version of its Cybertruck and cut the price of its range-topping Cyberbeast model as the company faces declining demand for the pickup truck.
The new Cybertruck Dual-Motor All-Wheel Drive starts at $59,990 in the United States. That’s $20,000 less than the Premium AWD model that was previously the cheapest option.
Tesla also reduced the price of its tri-motor 845-horsepower Cyberbeast from $114,990 to $99,990.
The price cuts appear aimed at boosting sluggish Cybertruck sales. Tesla sold just under 39,000 units in 2024, then only about 20,000 in 2025.
Both numbers fall far short of the 250,000 annual sales target that CEO Elon Musk announced.
Electric Pickup Market Struggles
The broader electric pickup market has proven challenging. Ford discontinued its F-150 Lightning after just three years – despite that truck outselling the Cybertruck last year.
Tesla’s approach mirrors recent moves with the Model 3 and Model Y “Standard” editions. The company strips features from more expensive models to reduce costs.
The entry-level Cybertruck loses several premium features compared to higher trim levels.
What’s Different in the Cheaper Model
The Dual-Motor All-Wheel Drive model removes the air suspension found in the Premium AWD version. It also gets smaller 18-inch alloy wheels instead of larger ones.
Capability takes a hit too. The towing limit drops from 4,990kg to 3,402kg, while load capacity falls from 1,134kg to 910kg.
That’s actually less cargo capacity than an Isuzu D-Max EV.
Interior changes include downgrading from a 15-speaker sound system to seven speakers. Tesla also removed the 9.4-inch rear touchscreen – similar to recent Model Y changes – and replaced faux-leather seats with cloth upholstery.
The new model keeps the same powertrain as the Premium version though. It still offers up to 325 miles of range and accelerates from 0-62mph in 4.1 seconds.
Pricing May Not Last
Musk suggested the price cuts might be temporary. When asked on social media what the price would be in 10 days, he replied: “Depends on how much demand we see at this price level.”
The move reflects Tesla’s strategy of using pricing to manage demand and production capacity across its vehicle lineup.
