Stellantis confirmed it’s investing more than €1 billion into its Mulhouse factory in France to produce three new C-segment Peugeot electric cars starting in 2029.
The investment secures the plant’s future and boosts production capacity as European automakers face increased competition from Chinese manufacturers building cars locally.
Stellantis CEO Antonio Filosa made the announcement from the Mulhouse facility itself.
The Mulhouse plant employs over 4,500 workers and has been building Peugeots since 1972. Located in France’s Alsace region, the factory currently produces the E-208, E-408, E-308, and E-308 SW models.
All three new models will use Stellantis’s STLA One platform – a flexible architecture that supports electric-only, hybrid, or traditional combustion engines. The platform can scale from compact cars like the E-208 supermini to larger seven-seat SUVs like the E-5008.
New Platform Technology
STLA One integrates the battery pack directly into the vehicle’s chassis structure. The platform also uses software-defined systems designed to extend vehicle lifespan and reduce development costs across Stellantis brands.
The same platform will underpin Alfa Romeo’s upcoming C-segment electric hatchback – likely called the Giulietta – which will compete against Volkswagen’s electric Golf.
This suggests one of the Mulhouse vehicles could replace the current E-308. Following Peugeot’s naming convention, it might carry the e-309 badge.
“I am very pleased to announce that the Mulhouse site has been selected to produce three 100% electric and hybrid models from the Peugeot brand,” said Filosa. “This decision attests to the professionalism and exceptional commitment – particularly in terms of industrial quality and performance – of our employees over the past few years.”
He added that France exemplifies Stellantis’s global FaSTLAne 2030 strategy, combining global scale with local knowledge to exceed customer expectations.
The 2029 production timeline aligns with stricter EU emissions regulations and the bloc’s planned 2035 ban on new combustion engine sales.
