Volvo EX30 Discontinued as New Electric EX40 Takes Over

Volvo EX30 Discontinued as New Electric EX40 Takes Over image

Volvo North America confirmed plans for a new all-electric SUV to replace the discontinued EX30 crossover, with the larger model expected to arrive by 2027.

The automaker pulled the EX30 from US markets following poor sales performance and policy challenges. Import tariffs and shifting EV policies under the Trump administration created additional headaches for the smallest vehicle in Volvo’s electric lineup.

Volvo’s North America president Luis Rezende addressed the replacement vehicle during a Monday press conference.

“We’re going to have a new car coming, that will fulfill not exactly the same price point, but very similar. It’s going to be an EV that will deliver a lot of good things in a bigger space, but will also be fun to drive, I can promise you.”

The new SUV will target a similar price range to the cancelled EX30, which launched at $45,000. That’s significantly less than the current EX40, which costs about $16,000 more.

Volvo plans to keep costs down by using its SPA3 platform – the same electric-only architecture that debuted in the EX60 SUV earlier this year.

The SPA3 system was designed specifically for electric vehicles. It can support everything from compact cars to large SUVs while sharing the same battery technology, software systems, and 800V ultra-rapid charging capability.

This shared technology could deliver impressive range numbers. The EX60 currently offers the longest range of any EV sold in Europe, achieving 503 miles on a single charge.

The new model’s availability in European markets remains unclear. Volvo currently sells five electric models across Europe: the EX30, EX40, EC40, EX90, and ES90 sedan.

Platform Strategy Drives Cost Savings

The SPA3 platform represents Volvo’s bet on standardized electric vehicle architecture. By using the same basic components across multiple vehicle sizes, the Swedish automaker can reduce development costs and manufacturing complexity.

This approach allows Volvo to offer premium features – like 800V charging and advanced software – in more affordable vehicles that might otherwise rely on simpler technology.

The strategy mirrors moves by other luxury automakers who’ve struggled to bring electric vehicles to market at competitive price points.

Nash Peterson avatar
Nash Peterson